Tag Archives: business

Editorial – December 2025

Posted on December 17, 2025 by Gene Muchanski

Customer Perception vs Your Definition by Gene Muchanski, Editor The Dive Industry Professional They say that beauty is in the eyes of the beholder. So are perceptions. As a Dive Industry Professional, you might think it is important to spend … Continue reading →

Posted in Uncategorized | Tagged business, business-of-diving, digital-marketing, dive industry, e-commerce, marketing, technology | Leave a comment

Editorial – November 2025

Posted on October 27, 2025 by Gene Muchanski

Living & Working by Default by Gene Muchanski, EditorThe Dive Industry Professional The word Default has two definitions. The first one has always been “a failure to do something you agreed to do.” As when you default on a loan … Continue reading →

Posted in Uncategorized | Tagged business, business-of-diving, digital-marketing, dive industry, diving-business, entrepreneur, entrepreneurship, marketing | Leave a comment

Editorial – October 2025

Posted on October 6, 2025 by Gene Muchanski

The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional Every business has, or should have, their own unique selling proposition. Some people call it a unique selling point. Probably because they can’t spell proposition. A unique selling … Continue reading →

Posted in Editorials | Tagged adventure, business, dive-business, diving, scuba diving, the-business-of-diving, travel | Leave a comment

The Argument for a September Launch

Posted on September 21, 2025 by Gene Muchanski

Argument for a September Launch by Gene Muchanski, EditorThe Dive Industry Professional We opened the September Issue with our Editorial, Preparing for the New Season. We discussed seasons and seasonality curves to some extent, and we reminded our readers that … Continue reading →

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Editorial – September 2025

Posted on September 2, 2025 by Gene Muchanski

Preparing for the New Season by Gene Muchanski, EditorThe Dive Industry Professional Every season has a beginning and an end. When your season begins and ends is up to you. In the global diving community, seasonality curves may differ, based … Continue reading →

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Editorial – July 2025

Posted on July 6, 2025 by Gene Muchanski

Being Results Oriented by Gene Muchanski, Editor The Dive Industry Professional Welcome to the New World of Work. 21st Century businesses are not looking for employees based on what they know or what they can do anymore. They want team … Continue reading →

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Editorial – June 2025

Posted on June 29, 2025 by Gene Muchanski

What’s Important In Your Business? by Gene Muchanski, Editor The Dive Industry Professional Every business has a purpose. The purpose of a business is what the business does or was started up to do. Was it designed to teach diving, … Continue reading →

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Measuring What Matters

Posted on June 4, 2025 by Gene Muchanski

Measuring What Matters by Gene Muchanski, Editor The Dive Industry Professional There is an old saying, “What you watch, grows.” And yet, any Chef will tell you that a watched pot never boils. So, who are we to believe? I … Continue reading →

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