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Tag Archives: business
Editorial – May 2025
Understanding The Pieces by Gene Muchanski, Editor The Dive Industry Professional What makes your business a business? It’s really easy to understand if you know the individual pieces that go into making it whole. Your business is a collection of … Continue reading
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Editorial – April 2025
Working the Business Network by Gene Muchanski, Editor The Dive Industry Professional Networks and networking are two very interesting topics that have significant relevance in the Global Diving Community. Networks and networking can be professional, pathetic, or even sad. In … Continue reading
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Tagged business, entrepreneurship, marketing, networking, success
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The Business of Diving
The Business of Diving by Gene Muchanski, EditorThe Dive Industry Professional Managing your dive business takes a lot of time, talent, and tools. It also takes a fair amount of business education and a commitment to periodic professional development in the … Continue reading
Customer Types in the Diving Industry
Customer Types In The Diving Industry by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry. As you may recall, we categorized active divers as members … Continue reading
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Tagged business, digital-marketing, diving, marketing, scuba
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Editorial – March 2025
Dive Industry Networking by Gene Muchanski, Editor The Dive Industry Professional Networking is a very broad term. It can be used to describe the art of social interacting with other people to gain popularity and influence. It can be used … Continue reading
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Editorial – February 2025
What Business Are You In? by Gene Muchanski, EditorThe Dive Industry Professional I had a phone call with an Industry Leader this month who was searching for some clarification about marketing concepts he thought he needed to make his company more … Continue reading
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Tagged business, dive industry, dive-business, diving, diving industry, scuba, scuba diving, travel
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Editorial – November 2024
What is Wrong With November? by Gene Muchanski, Editor The Dive Industry Professional The Recreational Diving Industry has two seasonality curves. One is based on the natural flow of goods and services through the industry’s channel of distribution that was … Continue reading
Editorial – October 2024
It’s All About Time by Gene Muchanski, Editor The Dive Industry Professional Time is an equal opportunity element. Everyone gets 24 hours each day. No more. No less. We have to use every hour given to us because we can’t … Continue reading
OCG Creative Exhibiting at DEMA Show 2024
FOR IMMEDIATE RELEASE OCG Creative to Attend 2024 DEMA Show in Las Vegas Join Us at Booth 6143 to Explore Exclusive Marketing Solutions for the Scuba Diving Industry Reno, NV — October 11, 2024 — OCG Creative, a leader in digital … Continue reading
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Editorial – September 2024
Using a Professional Business Advisor by Gene Muchanski, Editor The Dive Industry Professional Running a business is all about doing the things that need to be done to sell enough profitable products to enough profitable customers to turn a profit. … Continue reading
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Dive Industry Association, Inc. 