Tag Archives: business

Editorial – November 2024

Posted on December 16, 2024 by Gene Muchanski

What is Wrong With November? by Gene Muchanski, Editor The Dive Industry Professional The Recreational Diving Industry has two seasonality curves. One is based on the natural flow of goods and services through the industry’s channel of distribution that was … Continue reading →

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Editorial – October 2024

Posted on October 16, 2024 by Gene Muchanski

It’s All About Time by Gene Muchanski, Editor The Dive Industry Professional Time is an equal opportunity element. Everyone gets 24 hours each day. No more. No less. We have to use every hour given to us because we can’t … Continue reading →

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OCG Creative Exhibiting at DEMA Show 2024

Posted on October 14, 2024 by Gene Muchanski

FOR IMMEDIATE RELEASE OCG Creative to Attend 2024 DEMA Show in Las Vegas Join Us at Booth 6143 to Explore Exclusive Marketing Solutions for the Scuba Diving Industry Reno, NV — October 11, 2024 — OCG Creative, a leader in digital … Continue reading →

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Editorial – September 2024

Posted on September 18, 2024 by Gene Muchanski

Using a Professional Business Advisor by Gene Muchanski, Editor The Dive Industry Professional Running a business is all about doing the things that need to be done to sell enough profitable products to enough profitable customers to turn a profit. … Continue reading →

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Editorial – July 2024

Posted on July 7, 2024 by Gene Muchanski

Industry vs Market by Gene Muchanski, Editor The Dive Industry Professional Have you spent the last decade or two carving out a nice niche market and creating an awesome circle of influence for the programs, products, and services that your … Continue reading →

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Editorial – April 2024

Posted on April 8, 2024 by Gene Muchanski

Success Is When A Plan Comes Together by Gene Muchanski, Editor The Dive Industry Professional Before I begin, I would like to wish the Dive Industry Association a Happy 23rd Year Anniversary. It’s been a great journey so far, and … Continue reading →

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Editorial – March 2024

Posted on March 4, 2024 by Gene Muchanski

An Industry in Search of Meaning by Gene Muchanski, Editor The Dive Industry Professional Is the recreational diving industry rebuilding itself after the recent global pandemic or is it still on the slippery slope of decline? Your answer and the … Continue reading →

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Editorial – February 2024

Posted on February 2, 2024 by Gene Muchanski

It’s Time for Spring Cleaning by Gene Muchanski, Editor The Dive Industry Professional I know that we are not even halfway through winter yet, but the spring season starts in March, and it will be here before you know it. … Continue reading →

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Editorial – January 2024

Posted on January 16, 2024 by Gene Muchanski

The Power of Strategic Thinking by Gene Muchanski, Editor The Dive Industry Professional The new year has begun, and Dive Industry Professionals are going about their business of making a living in their chosen profession. Personally, I had to hit … Continue reading →

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