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Tag Archives: business
Editorial – March 2025
Dive Industry Networking by Gene Muchanski, Editor The Dive Industry Professional Networking is a very broad term. It can be used to describe the art of social interacting with other people to gain popularity and influence. It can be used … Continue reading
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Tagged business, digital-marketing, entrepreneurship, marketing, networking
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Editorial – February 2025
What Business Are You In? by Gene Muchanski, EditorThe Dive Industry Professional I had a phone call with an Industry Leader this month who was searching for some clarification about marketing concepts he thought he needed to make his company more … Continue reading
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Tagged business, dive industry, dive-business, diving, diving industry, scuba, scuba diving, travel
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Editorial – November 2024
What is Wrong With November? by Gene Muchanski, Editor The Dive Industry Professional The Recreational Diving Industry has two seasonality curves. One is based on the natural flow of goods and services through the industry’s channel of distribution that was … Continue reading
Editorial – October 2024
It’s All About Time by Gene Muchanski, Editor The Dive Industry Professional Time is an equal opportunity element. Everyone gets 24 hours each day. No more. No less. We have to use every hour given to us because we can’t … Continue reading
OCG Creative Exhibiting at DEMA Show 2024
FOR IMMEDIATE RELEASE OCG Creative to Attend 2024 DEMA Show in Las Vegas Join Us at Booth 6143 to Explore Exclusive Marketing Solutions for the Scuba Diving Industry Reno, NV — October 11, 2024 — OCG Creative, a leader in digital … Continue reading
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Tagged art, business, creativity, digital-marketing, technology
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Editorial – September 2024
Using a Professional Business Advisor by Gene Muchanski, Editor The Dive Industry Professional Running a business is all about doing the things that need to be done to sell enough profitable products to enough profitable customers to turn a profit. … Continue reading
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Tagged business, digital-marketing, entrepreneur, entrepreneurship, marketing
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Editorial – July 2024
Industry vs Market by Gene Muchanski, Editor The Dive Industry Professional Have you spent the last decade or two carving out a nice niche market and creating an awesome circle of influence for the programs, products, and services that your … Continue reading
Editorial – April 2024
Success Is When A Plan Comes Together by Gene Muchanski, Editor The Dive Industry Professional Before I begin, I would like to wish the Dive Industry Association a Happy 23rd Year Anniversary. It’s been a great journey so far, and … Continue reading
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Tagged business, entrepreneurship, marketing, scuba diving, travel
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Editorial – March 2024
An Industry in Search of Meaning by Gene Muchanski, Editor The Dive Industry Professional Is the recreational diving industry rebuilding itself after the recent global pandemic or is it still on the slippery slope of decline? Your answer and the … Continue reading
Editorial – February 2024
It’s Time for Spring Cleaning by Gene Muchanski, Editor The Dive Industry Professional I know that we are not even halfway through winter yet, but the spring season starts in March, and it will be here before you know it. … Continue reading
Dive Industry Association, Inc. 