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Tag Archives: business
Editorial – September 2024
Using a Professional Business Advisor by Gene Muchanski, Editor The Dive Industry Professional Running a business is all about doing the things that need to be done to sell enough profitable products to enough profitable customers to turn a profit. … Continue reading
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Tagged business, digital-marketing, entrepreneur, entrepreneurship, marketing
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Editorial – July 2024
Industry vs Market by Gene Muchanski, Editor The Dive Industry Professional Have you spent the last decade or two carving out a nice niche market and creating an awesome circle of influence for the programs, products, and services that your … Continue reading
Editorial – April 2024
Success Is When A Plan Comes Together by Gene Muchanski, Editor The Dive Industry Professional Before I begin, I would like to wish the Dive Industry Association a Happy 23rd Year Anniversary. It’s been a great journey so far, and … Continue reading
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Tagged business, entrepreneurship, marketing, scuba diving, travel
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Editorial – March 2024
An Industry in Search of Meaning by Gene Muchanski, Editor The Dive Industry Professional Is the recreational diving industry rebuilding itself after the recent global pandemic or is it still on the slippery slope of decline? Your answer and the … Continue reading
Editorial – February 2024
It’s Time for Spring Cleaning by Gene Muchanski, Editor The Dive Industry Professional I know that we are not even halfway through winter yet, but the spring season starts in March, and it will be here before you know it. … Continue reading
Editorial – January 2024
The Power of Strategic Thinking by Gene Muchanski, Editor The Dive Industry Professional The new year has begun, and Dive Industry Professionals are going about their business of making a living in their chosen profession. Personally, I had to hit … Continue reading
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Tagged advertising, business, content-marketing, entrepreneurship, marketing
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Dive Industry Association, Inc. 