Tag Archives: content-marketing

Editorial – August 2025

Be The Center of Your Universe  by Gene Muchanski, Editor The Dive Industry Professional I used to say, “It’s your world, I just live in it.”  Not anymore.  After being a student of the recreational diving industry for fifty years, … Continue reading

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Measuring What Matters

Measuring What Matters  by Gene Muchanski, Editor The Dive Industry Professional There is an old saying, “What you watch, grows.”  And yet, any Chef will tell you that a watched pot never boils.  So, who are we to believe?  I … Continue reading

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Editorial – January 2024

The Power of Strategic Thinking  by Gene Muchanski, Editor The Dive Industry Professional The new year has begun, and Dive Industry Professionals are going about their business of making a living in their chosen profession.  Personally, I had to hit … Continue reading

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