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Tag Archives: digital-marketing
Editorial – May 2025
Understanding The Pieces by Gene Muchanski, Editor The Dive Industry Professional What makes your business a business? It’s really easy to understand if you know the individual pieces that go into making it whole. Your business is a collection of … Continue reading
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Customer Types in the Diving Industry
Customer Types In The Diving Industry by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry. As you may recall, we categorized active divers as members … Continue reading
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Tagged business, digital-marketing, diving, marketing, scuba
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Editorial – March 2025
Dive Industry Networking by Gene Muchanski, Editor The Dive Industry Professional Networking is a very broad term. It can be used to describe the art of social interacting with other people to gain popularity and influence. It can be used … Continue reading
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Tagged business, digital-marketing, entrepreneurship, marketing, networking
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OCG Creative Exhibiting at DEMA Show 2024
FOR IMMEDIATE RELEASE OCG Creative to Attend 2024 DEMA Show in Las Vegas Join Us at Booth 6143 to Explore Exclusive Marketing Solutions for the Scuba Diving Industry Reno, NV — October 11, 2024 — OCG Creative, a leader in digital … Continue reading
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Tagged art, business, creativity, digital-marketing, technology
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Editorial – September 2024
Using a Professional Business Advisor by Gene Muchanski, Editor The Dive Industry Professional Running a business is all about doing the things that need to be done to sell enough profitable products to enough profitable customers to turn a profit. … Continue reading
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Editorial – July 2024
Industry vs Market by Gene Muchanski, Editor The Dive Industry Professional Have you spent the last decade or two carving out a nice niche market and creating an awesome circle of influence for the programs, products, and services that your … Continue reading
Dive Industry Association, Inc. 