Tag Archives: dive-business

Editorial – October 2025

Posted on October 6, 2025 by Gene Muchanski

The Business of Diving  by Gene Muchanski, Editor The Dive Industry Professional Every business has, or should have, their own unique selling proposition.  Some people call it a unique selling point.  Probably because they can’t spell proposition.  A unique selling … Continue reading →

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Adobe Express for SCUBA Branding

Posted on September 30, 2025 by Gene Muchanski

The Non-Designer’s Playbook for Scuba Branding That Converts Photo via Adobe Stock Whether you’re running shore dives in the Keys or training rescue divers in Puget Sound, your brand has a job to do long before someone zips up a … Continue reading →

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Editorial – February 2025

Posted on February 23, 2025 by Gene Muchanski

What Business Are You In? by Gene Muchanski, EditorThe Dive Industry Professional I had a phone call with an Industry Leader this month who was searching for some clarification about marketing concepts he thought he needed to make his company more … Continue reading →

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