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Tag Archives: dive industry
Editorial – December 2025
Customer Perception vs Your Definition by Gene Muchanski, Editor The Dive Industry Professional They say that beauty is in the eyes of the beholder. So are perceptions. As a Dive Industry Professional, you might think it is important to spend … Continue reading
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Tagged business, business-of-diving, digital-marketing, dive industry, e-commerce, marketing, technology
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Editorial – November 2025
Living & Working by Default by Gene Muchanski, EditorThe Dive Industry Professional The word Default has two definitions. The first one has always been “a failure to do something you agreed to do.” As when you default on a loan … Continue reading
Editorial – February 2025
What Business Are You In? by Gene Muchanski, EditorThe Dive Industry Professional I had a phone call with an Industry Leader this month who was searching for some clarification about marketing concepts he thought he needed to make his company more … Continue reading
Posted in Uncategorized
Tagged business, dive industry, dive-business, diving, diving industry, scuba, scuba diving, travel
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Editorial – March 2023
The Importance of a Diving Industry by Gene Muchanski, Editor The Dive Industry Professional An industry is a group of like-minded businesses that produce a similar program, product, or service. The bond these businesses have in common is the type … Continue reading
Starting Your Own Business
Starting Your Own Business By Gene Muchanski, Executive Director Dive Industry Association, Inc. January 17, 2022 Have you ever wondered what it would be like to own your own business? Maybe in a recreational scuba diving adventure business? Well, it’s … Continue reading
Editorial – August 2016
August is Time to Regroup. by Gene Muchanski, Editor The Dive Industry Professional It’s only August and the season is already starting to wind down. Companies are planning their annual sales meeting and product managers are busy getting their samples in … Continue reading
Editorial – July 2016
July is the Half-Way Point to Everything by Gene Muchanski, Editor The Dive Industry Professional July has always been the most important month of the year for me in the diving industry. When you think about it, July is the … Continue reading
Editorial – June 2016
It’s June and The Season is Here by Gene Muchanski, Editor The Dive Industry Professional The Scuba Show in Long Beach just concluded on Sunday and now everyone is talking about DEMA Show. Only 162 Days Away! You have got to … Continue reading
Editorial – May 2016
It All Begins in May – or Whenever You Do. by Gene Muchanski, Editor The Dive Industry Professional All year long we’ve been telling the industry that January through March is our recreation’s pre-season marketing months. That makes April and … Continue reading
Ben Buchan Selected to be 2015 Australasian Rolex Scholar
It is a great pleasure to announce that Mr. Ben Buchan, from New South Wales, Australia has been selected to be the 2015 Australasian Rolex Scholar of the Our World-Underwater Scholarship Society. BEN BUCHAN | BIOGRAPHY: I grew up on the Central Coast of … Continue reading
Dive Industry Association, Inc. 