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Tag Archives: dive industry
Editorial – March 2026
Time For Spring Cleaning by Gene Muchanski, Editor The Dive Industry Professional March 20th is the first day of spring so an editorial that pontificates the virtues of spring cleaning may seem appropriate, but the diving industry deserves better than … Continue reading
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Tagged dive industry, dive-business-management, dive-industry-planning, home, life, lifestyle, spring, spring-cleaning
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Editorial – February 2026
So, What’s The Plan? by Gene Muchanski, Editor The Dive Industry Professional Last month’s editorial was entitled Building a Better Industry. To follow up on that topic, this month’s editorial was going to be Build a Better Business. After a … Continue reading
DIA – The 25-Year-Old Start-up
Dive Industry Association, Inc. A 25-Year-Old Start-up by Gene Muchanski, Editor The Dive Industry Professional This April, the Dive Industry Association will celebrate its 25th Anniversary. WOW. Where has the time gone? It has been my honor and privilege to … Continue reading
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Tagged business, business-of-diving, dive industry, diving, marketing, scuba diving, travel
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Editorial – December 2025
Customer Perception vs Your Definition by Gene Muchanski, Editor The Dive Industry Professional They say that beauty is in the eyes of the beholder. So are perceptions. As a Dive Industry Professional, you might think it is important to spend … Continue reading
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Tagged business, business-of-diving, digital-marketing, dive industry, e-commerce, marketing, technology
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Editorial – November 2025
Living & Working by Default by Gene Muchanski, EditorThe Dive Industry Professional The word Default has two definitions. The first one has always been “a failure to do something you agreed to do.” As when you default on a loan … Continue reading
Editorial – February 2025
What Business Are You In? by Gene Muchanski, EditorThe Dive Industry Professional I had a phone call with an Industry Leader this month who was searching for some clarification about marketing concepts he thought he needed to make his company more … Continue reading
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Tagged business, dive industry, dive-business, diving, diving industry, scuba, scuba diving, travel
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Editorial – March 2023
The Importance of a Diving Industry by Gene Muchanski, Editor The Dive Industry Professional An industry is a group of like-minded businesses that produce a similar program, product, or service. The bond these businesses have in common is the type … Continue reading
Starting Your Own Business
Starting Your Own Business By Gene Muchanski, Executive Director Dive Industry Association, Inc. January 17, 2022 Have you ever wondered what it would be like to own your own business? Maybe in a recreational scuba diving adventure business? Well, it’s … Continue reading
Editorial – August 2016
August is Time to Regroup. by Gene Muchanski, Editor The Dive Industry Professional It’s only August and the season is already starting to wind down. Companies are planning their annual sales meeting and product managers are busy getting their samples in … Continue reading
Editorial – July 2016
July is the Half-Way Point to Everything by Gene Muchanski, Editor The Dive Industry Professional July has always been the most important month of the year for me in the diving industry. When you think about it, July is the … Continue reading
Dive Industry Association, Inc. 