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Tag Archives: diving
Dive Instructors – U.S.
DIVE LOCAL U.S. Dive Instructors by Gene Muchanski, Editor The Dive Industry Professional Diving Instructors play a vital role in the development of the global diving community. As qualified scuba diving instructors, they have introduced millions of people to the … Continue reading
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Tagged adventure, business-of-diving, dive-instructors, diving, diving-business, diving-instructors, scuba, scuba diving, travel
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Editorial – October 2025
The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional Every business has, or should have, their own unique selling proposition. Some people call it a unique selling point. Probably because they can’t spell proposition. A unique selling … Continue reading
Posted in Editorials
Tagged adventure, business, dive-business, diving, scuba diving, the-business-of-diving, travel
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DIVE LOCAL – U.S. Dive Boats
DIVE LOCALU.S. Dive Boats by Gene Muchanski, EditorThe Dive Industry Professional Dive Boat Operators are one of the four pillars of local diving communities. The four pillars of most every local diving community are the dive stores, dive boats, dive clubs, … Continue reading
The Business of Diving
The Business of Diving by Gene Muchanski, EditorThe Dive Industry Professional Managing your dive business takes a lot of time, talent, and tools. It also takes a fair amount of business education and a commitment to periodic professional development in the … Continue reading
Customer Types in the Diving Industry
Customer Types In The Diving Industry by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry. As you may recall, we categorized active divers as members … Continue reading
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Tagged business, digital-marketing, diving, marketing, scuba
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Editorial – February 2025
What Business Are You In? by Gene Muchanski, EditorThe Dive Industry Professional I had a phone call with an Industry Leader this month who was searching for some clarification about marketing concepts he thought he needed to make his company more … Continue reading
Posted in Uncategorized
Tagged business, dive industry, dive-business, diving, diving industry, scuba, scuba diving, travel
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What Is The Diving Industry?
What Is The Diving Industry? by Gene Muchanski, Editor The Dive Industry Professional As we move into the new year, The Dive Industry Professional will be doubling down on being the industry voice of the business of diving issues in … Continue reading
Editorial – January 2025
Being a Dive Industry Professional by Gene Muchanski, Editor The Dive Industry Professional Fifty-four years ago, I was graduating from High School. By the time you reached your senior year, it was expected that you had already made plans for … Continue reading
Editorial – December 2024
Optimize Your Future by Gene Muchanski, Editor The Dive Industry Professional There is great potential in every one of us. I think that our God-given potential is a gift we receive at birth, and it is a gift that stays … Continue reading
Posted in Editorials
Tagged diving, scuba, scuba diving, travel, Underwater Photography
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Effective Industry Communication
Effective Industry Communications By Gene Muchanski, Editor The Dive Industry Professional Effective communication is an art form. When we understand how effective it can be, we tend to take it more seriously. When we take our communications seriously, we study … Continue reading
Posted in Business Improvement
Tagged diving, marine-life, scuba, scuba diving, travel
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Dive Industry Association, Inc. 