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Tag Archives: marketing
Editorial – February 2026
So, What’s The Plan? by Gene Muchanski, Editor The Dive Industry Professional Last month’s editorial was entitled Building a Better Industry. To follow up on that topic, this month’s editorial was going to be Build a Better Business. After a … Continue reading
Build a Better Business
Build a Better Business by Gene Muchanski, Editor The Dive Industry Professional Our Editorial last month was Building a Better Industry. Within minutes after we published the editorial, my phone rang off the hook. Most of the calls were short … Continue reading
DIA – The 25-Year-Old Start-up
Dive Industry Association, Inc. A 25-Year-Old Start-up by Gene Muchanski, Editor The Dive Industry Professional This April, the Dive Industry Association will celebrate its 25th Anniversary. WOW. Where has the time gone? It has been my honor and privilege to … Continue reading
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Tagged business, business-of-diving, dive industry, diving, marketing, scuba diving, travel
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Exhibiting at Surf Expo
Exhibiting at Surf Expo by Gene Muchanski, Editor The Dive Industry Professional As a Dive Industry Professional you might want to ask, “Why is Dive Industry Foundation exhibiting at Surf Expo?” The answer is simple. The Surf Expo is a … Continue reading
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Tagged business, digital-marketing, dive-shows-events, dive-trad-shows, marketing, small-business, surf-expo, travel
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Editorial – December 2025
Customer Perception vs Your Definition by Gene Muchanski, Editor The Dive Industry Professional They say that beauty is in the eyes of the beholder. So are perceptions. As a Dive Industry Professional, you might think it is important to spend … Continue reading
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Tagged business, business-of-diving, digital-marketing, dive industry, e-commerce, marketing, technology
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Editorial – November 2025
Living & Working by Default by Gene Muchanski, EditorThe Dive Industry Professional The word Default has two definitions. The first one has always been “a failure to do something you agreed to do.” As when you default on a loan … Continue reading
Adobe Express for SCUBA Branding
The Non-Designer’s Playbook for Scuba Branding That Converts Photo via Adobe Stock Whether you’re running shore dives in the Keys or training rescue divers in Puget Sound, your brand has a job to do long before someone zips up a … Continue reading
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Tagged business, business-of-diving, digital-marketing, dive-business, marketing, social-media, technology
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Editorial – September 2025
Preparing for the New Season by Gene Muchanski, EditorThe Dive Industry Professional Every season has a beginning and an end. When your season begins and ends is up to you. In the global diving community, seasonality curves may differ, based … Continue reading
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Tagged business, digital-marketing, marketing, seo, small-business
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Editorial – August 2025
Be The Center of Your Universe by Gene Muchanski, Editor The Dive Industry Professional I used to say, “It’s your world, I just live in it.” Not anymore. After being a student of the recreational diving industry for fifty years, … Continue reading
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Tagged business, content-marketing, digital-marketing, marketing, social-media
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Editorial – July 2025
Being Results Oriented by Gene Muchanski, Editor The Dive Industry Professional Welcome to the New World of Work. 21st Century businesses are not looking for employees based on what they know or what they can do anymore. They want team … Continue reading
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Tagged business, digital-marketing, entrepreneurship, marketing, travel
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Dive Industry Association, Inc. 