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Tag Archives: marketing
Editorial – April 2025
Working the Business Network by Gene Muchanski, Editor The Dive Industry Professional Networks and networking are two very interesting topics that have significant relevance in the Global Diving Community. Networks and networking can be professional, pathetic, or even sad. In … Continue reading
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Tagged business, entrepreneurship, marketing, networking, success
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Customer Types in the Diving Industry
Customer Types In The Diving Industry by Gene Muchanski, Editor The Dive Industry Professional Last month in our industry networking article we defined the working components of the Diving Industry. As you may recall, we categorized active divers as members … Continue reading
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Tagged business, digital-marketing, diving, marketing, scuba
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Editorial – March 2025
Dive Industry Networking by Gene Muchanski, Editor The Dive Industry Professional Networking is a very broad term. It can be used to describe the art of social interacting with other people to gain popularity and influence. It can be used … Continue reading
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Tagged business, digital-marketing, entrepreneurship, marketing, networking
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Editorial – September 2024
Using a Professional Business Advisor by Gene Muchanski, Editor The Dive Industry Professional Running a business is all about doing the things that need to be done to sell enough profitable products to enough profitable customers to turn a profit. … Continue reading
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Tagged business, digital-marketing, entrepreneur, entrepreneurship, marketing
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Editorial – April 2024
Success Is When A Plan Comes Together by Gene Muchanski, Editor The Dive Industry Professional Before I begin, I would like to wish the Dive Industry Association a Happy 23rd Year Anniversary. It’s been a great journey so far, and … Continue reading
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Tagged business, entrepreneurship, marketing, scuba diving, travel
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Editorial – January 2024
The Power of Strategic Thinking by Gene Muchanski, Editor The Dive Industry Professional The new year has begun, and Dive Industry Professionals are going about their business of making a living in their chosen profession. Personally, I had to hit … Continue reading
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Tagged advertising, business, content-marketing, entrepreneurship, marketing
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Dive Industry Association, Inc. 