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Tag Archives: small-business
Editorial – February 2026
So, What’s The Plan? by Gene Muchanski, Editor The Dive Industry Professional Last month’s editorial was entitled Building a Better Industry. To follow up on that topic, this month’s editorial was going to be Build a Better Business. After a … Continue reading
Build a Better Business
Build a Better Business by Gene Muchanski, Editor The Dive Industry Professional Our Editorial last month was Building a Better Industry. Within minutes after we published the editorial, my phone rang off the hook. Most of the calls were short … Continue reading
Exhibiting at Surf Expo
Exhibiting at Surf Expo by Gene Muchanski, Editor The Dive Industry Professional As a Dive Industry Professional you might want to ask, “Why is Dive Industry Foundation exhibiting at Surf Expo?” The answer is simple. The Surf Expo is a … Continue reading
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Tagged business, digital-marketing, dive-shows-events, dive-trad-shows, marketing, small-business, surf-expo, travel
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The Argument for a September Launch
Argument for a September Launch by Gene Muchanski, EditorThe Dive Industry Professional We opened the September Issue with our Editorial, Preparing for the New Season. We discussed seasons and seasonality curves to some extent, and we reminded our readers that … Continue reading
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Tagged business, digital-marketing, news, small-business, travel
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Editorial – September 2025
Preparing for the New Season by Gene Muchanski, EditorThe Dive Industry Professional Every season has a beginning and an end. When your season begins and ends is up to you. In the global diving community, seasonality curves may differ, based … Continue reading
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Tagged business, digital-marketing, marketing, seo, small-business
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Dive Industry Association, Inc. 