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Tag Archives: technology
Editorial – December 2025
Customer Perception vs Your Definition by Gene Muchanski, Editor The Dive Industry Professional They say that beauty is in the eyes of the beholder. So are perceptions. As a Dive Industry Professional, you might think it is important to spend … Continue reading
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Tagged business, business-of-diving, digital-marketing, dive industry, e-commerce, marketing, technology
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Adobe Express for SCUBA Branding
The Non-Designer’s Playbook for Scuba Branding That Converts Photo via Adobe Stock Whether you’re running shore dives in the Keys or training rescue divers in Puget Sound, your brand has a job to do long before someone zips up a … Continue reading
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Tagged business, business-of-diving, digital-marketing, dive-business, marketing, social-media, technology
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Editorial – May 2025
Understanding The Pieces by Gene Muchanski, Editor The Dive Industry Professional What makes your business a business? It’s really easy to understand if you know the individual pieces that go into making it whole. Your business is a collection of … Continue reading
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Tagged business, digital-marketing, leadership, marketing, technology
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What Is The Diving Industry?
What Is The Diving Industry? by Gene Muchanski, Editor The Dive Industry Professional As we move into the new year, The Dive Industry Professional will be doubling down on being the industry voice of the business of diving issues in … Continue reading
Editorial – November 2024
What is Wrong With November? by Gene Muchanski, Editor The Dive Industry Professional The Recreational Diving Industry has two seasonality curves. One is based on the natural flow of goods and services through the industry’s channel of distribution that was … Continue reading
Editorial – October 2024
It’s All About Time by Gene Muchanski, Editor The Dive Industry Professional Time is an equal opportunity element. Everyone gets 24 hours each day. No more. No less. We have to use every hour given to us because we can’t … Continue reading
OCG Creative Exhibiting at DEMA Show 2024
FOR IMMEDIATE RELEASE OCG Creative to Attend 2024 DEMA Show in Las Vegas Join Us at Booth 6143 to Explore Exclusive Marketing Solutions for the Scuba Diving Industry Reno, NV — October 11, 2024 — OCG Creative, a leader in digital … Continue reading
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Tagged art, business, creativity, digital-marketing, technology
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Editorial – March 2024
An Industry in Search of Meaning by Gene Muchanski, Editor The Dive Industry Professional Is the recreational diving industry rebuilding itself after the recent global pandemic or is it still on the slippery slope of decline? Your answer and the … Continue reading
Visible Divers Demystifies “The Cloud”
Visible Divers President Stephen Ellis Demystifies “The Cloud” and Explains Visible Divers’ Security and Privacy Policies When talking about Visible Divers, stores and manufacturers frequently feel like a fish out of water. We’re not the BCD or regulator they intimately … Continue reading
Posted in Business Improvement, Press Release, Products, Retail Articles
Tagged cloud services, retail software, technology, Visible Divers
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Dive Industry Association, Inc. 