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Tag Archives: travel
Dive Instructors – U.S.
DIVE LOCAL U.S. Dive Instructors by Gene Muchanski, Editor The Dive Industry Professional Diving Instructors play a vital role in the development of the global diving community. As qualified scuba diving instructors, they have introduced millions of people to the … Continue reading
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Tagged adventure, business-of-diving, dive-instructors, diving, diving-business, diving-instructors, scuba, scuba diving, travel
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Editorial – October 2025
The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional Every business has, or should have, their own unique selling proposition. Some people call it a unique selling point. Probably because they can’t spell proposition. A unique selling … Continue reading
Posted in Editorials
Tagged adventure, business, dive-business, diving, scuba diving, the-business-of-diving, travel
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The Argument for a September Launch
Argument for a September Launch by Gene Muchanski, EditorThe Dive Industry Professional We opened the September Issue with our Editorial, Preparing for the New Season. We discussed seasons and seasonality curves to some extent, and we reminded our readers that … Continue reading
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Tagged business, digital-marketing, news, small-business, travel
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DIVE LOCAL – U.S. Dive Boats
DIVE LOCALU.S. Dive Boats by Gene Muchanski, EditorThe Dive Industry Professional Dive Boat Operators are one of the four pillars of local diving communities. The four pillars of most every local diving community are the dive stores, dive boats, dive clubs, … Continue reading
Editorial – July 2025
Being Results Oriented by Gene Muchanski, Editor The Dive Industry Professional Welcome to the New World of Work. 21st Century businesses are not looking for employees based on what they know or what they can do anymore. They want team … Continue reading
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Tagged business, digital-marketing, entrepreneurship, marketing, travel
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The Business of Diving
The Business of Diving by Gene Muchanski, EditorThe Dive Industry Professional Managing your dive business takes a lot of time, talent, and tools. It also takes a fair amount of business education and a commitment to periodic professional development in the … Continue reading
Pro Dive International – New Resorts in Cozumel
Pro Dive International Announces New Openings in Southern Cozumel Marina Park, at Sunscape Sabor Cozumel and Dreams Cozumel Cape Resort & Spa Cozumel, Mexico – 10th FEB 2025 Pro Dive International, a leading name in the diving industry and a … Continue reading
Editorial – February 2025
What Business Are You In? by Gene Muchanski, EditorThe Dive Industry Professional I had a phone call with an Industry Leader this month who was searching for some clarification about marketing concepts he thought he needed to make his company more … Continue reading
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Tagged business, dive industry, dive-business, diving, diving industry, scuba, scuba diving, travel
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What Is The Diving Industry?
What Is The Diving Industry? by Gene Muchanski, Editor The Dive Industry Professional As we move into the new year, The Dive Industry Professional will be doubling down on being the industry voice of the business of diving issues in … Continue reading
Editorial – January 2025
Being a Dive Industry Professional by Gene Muchanski, Editor The Dive Industry Professional Fifty-four years ago, I was graduating from High School. By the time you reached your senior year, it was expected that you had already made plans for … Continue reading
Dive Industry Association, Inc. 