Step 2 to uniting the diving industry is to subscribe to a press release service that reaches the entire industry with current news and information, not just paid ads. To stay competitive in the trade, Dive Industry Professionals need to keep their finger on the pulse of the industry. It’s important to know who the players are in our industry and what they are doing. Reading a magazine or subscribing to a news services that only publish paid advertisements just gives you limited information from a small sliver of dive companies. That is the major reason our industry is so fragmented. Dive companies publish their information, about their segment of the market, to their customers. They charge their trade customers for an ad that only reaches their dues paying members. So what we end up with are many little pieces of a larger pie, but never getting to see the whole picture.
That is the predominate reason the Dive Industry Association is running this campaign and writing a white paper on Unifying the Diving Industry. The first step is subscribing to this blog. Read Step 1 Article. You’ll receive an e-mail notice when a blog post is published. Our blogs are about dive equipment, dive training, and dive travel. They cover industry intelligence, and current events. Our monthly editorials are written and published on the blog. They share information with you about people, places and things. A number of our blog posts are run in our Weekly Dive News, that we publish every Tuesday.
The Dive Industry Association’s Weekly Dive News has been publishing press releases since January 3, 2012. We use Constant Contact to publish and distribute each campaign. Anyone can subscribe to the weekly news and it is FREE to subscribe. Subscribe here Any dive business can place a press release for publication. Dive Industry Association Members receive 24 free press releases per year and non-members are charged $50 per release. Our Editors do not write the individual press releases but reserve the right to edit them accordingly. Each campaign is distributed by Constant Contact from our list of Subscribers given to Constant Contact via their SafeUnsubscribe Program. People can subscribe or unsubscribe at their pleasure. DIA Members and Dive Media Organizations are sent complimentary subscriptions, which they can opt-out of anytime. Each campaign is automatically posted to our social media programs, Facebook Pages, Twitter and Linked-In. Once per month, a Weekly News Release is posted to our monthly newsletter, The Dive Industry Professional, that directly reaches 5,000 Industry Professionals worldwide.
Dive Industry Association’s Weekly Dive News received High Praise from Constant Contact during a training webinar. When the e-mail marketing experts praise your work you know you are doing something very right. Don’t take our word for it, view our YouTube video containing Constant Contact’s critique of our Weekly Dive News. YouTube Video
You can see that DIA’s Weekly Dive News is used to keep industry trade professionals up to speed on the state of the industry but we also use it to inform Scuba Divers around the world of exciting travel specials, new equipment releases, gear specials, training courses being offered, shows & events news, and much, much more. We write our Weekly Dive News to appeal to both the Industry Trade Professional and the Certified Diver so there is only one news broadcast to go to, once a week.
Try our Weekly Dive News and stay current with dive industry equipment, training, travel, and non-profit news. Who knows, it may just lead to new contacts & customers and a whole new cost-effective way of branding your company. Subscribe today