Step 3 to uniting the diving industry is to subscribe to Dive Industry Association’s monthly newsletter, The Dive Industry Professional. The Dive Industry Professional has been publishing monthly news since May 2001 and has undergone many changes and upgrades in its format and distribution since. The mission of the newsletter is to inform, educate, and entertain Dive Industry Professionals Worldwide. Our original audience was made up of Dive Industry Professionals, who work in the industry either on a part-time or full-time basis. Over the years it has come to include certified divers of all levels and adventure travelers. The Dive Industry Professional includes an Introduction, a Monthly Editorial, Featured Articles, News Articles, a Shows & Events Calendar, and a listing of new and renewing Dive Industry Association Members. Each edition includes a Monthly Industry Birthday column and a reprint of the latest Weekly Dive News press release. It includes Quick Links to helpful websites. We use a summary format for each article to allow our readers to quickly scan the entire Newsletter and then click to read complete articles that interest them. The direct e-mail distribution, using Constant Contact’s e-mail marketing system and SafeUnsubscribe mailing reaches 5,000 diving professionals worldwide. Each issue of the monthly publication is simultaneously posted to our social media network, Facebook pages and profiles, Twitter and Linked-In. Copies of our Monthly Newsletter from June 2007 through August 2015 have been archived to one of our trade websites. View Archive We have plans to start archiving our Newsletters once again and will soon have our back issues posted. Subscription is FREE and open to anyone interested in diving and adventure travel. Subscribe today
The Dive Industry Professional is designed as an educational vehicle for the entire diving industry, not just the Dive Industry Association. We plan to use our marketing reach and frequency to keep the diving industry up to speed with what the bulk of diving businesses are doing worldwide. One way to un-fragment the diving community is first to define the size of the industry by identifying the businesses in each industry sector that compete in the market. We have to look at the big picture of our industry, realizing that our industry market share is shared among the Equipment Manufacturers, Training Agencies, Travel Companies and Non-Profit Organizations. We must determine what changes have been made to the industry’s Channel of Distribution in the past twenty years. And finally, we need to make everyone realize that each and every one of us Diving Professionals and Diving Hobbyists have an important part to play in the growth and future success of our community.
So signing up to receive our Newsletter is not a selfish request on our part. It really is the third step to unifying the diving industry. And I know, everyone wants to rally the industry, as long as it’s around them that the industry is rallying. I also know too many organizations that “Have their own thing” and don’t want to, and never will, be a part of someone else’s thing. But this is different. We plan to work with all the sectors of the industry that compete in the marketplace, identify its strengths and weaknesses, threats and opportunities, discuss possible solutions to our problems and obstacles, design a plan for its implementation and strengthen our UNITED marketing vehicle that will carry the message to the entire diving industry. A rising tide floats all boats.
We have written up the first 3 steps of our plan so far and have a number of them to go. I am actually seeing an improvement in our marketing reach and our anticipated industry cooperation. I have even made some improvements in our own marketing vehicles because of writing these articles. I think this exercise (campaign) is going to be very productive for anyone who participates in it. In the meantime, please send us your comments, e-mails and phone calls and your pledge to become a part of the collective industry solution. I look forward to working with you this year.
For more information contact: Gene Muchanski, Executive Director, Dive Industry Association, Inc. 2294 Botanica Circle, West Melbourne, FL 32904. Phone: 321-914-3778. e-mail: firstname.lastname@example.org Website: www.diveindustrynews.wordpress.com