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Author Archives: Gene Muchanski
Build a Better Business
Build a Better Business by Gene Muchanski, Editor The Dive Industry Professional Our Editorial last month was Building a Better Industry. Within minutes after we published the editorial, my phone rang off the hook. Most of the calls were short … Continue reading
Editorial – January 2026
Building a Better Industry by Gene Muchanski, Editor The Dive Industry Professional In his book, How To Win Friends & Influence People, Dale Carnegie taught us to never criticize, condemn, or complain. I’ve lived by those words most of my … Continue reading
DIA – The 25-Year-Old Start-up
Dive Industry Association, Inc. A 25-Year-Old Start-up by Gene Muchanski, Editor The Dive Industry Professional This April, the Dive Industry Association will celebrate its 25th Anniversary. WOW. Where has the time gone? It has been my honor and privilege to … Continue reading
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Tagged business, business-of-diving, dive industry, diving, marketing, scuba diving, travel
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Exhibiting at Surf Expo
Exhibiting at Surf Expo by Gene Muchanski, Editor The Dive Industry Professional As a Dive Industry Professional you might want to ask, “Why is Dive Industry Foundation exhibiting at Surf Expo?” The answer is simple. The Surf Expo is a … Continue reading
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Tagged business, digital-marketing, dive-shows-events, dive-trad-shows, marketing, small-business, surf-expo, travel
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Editorial – December 2025
Customer Perception vs Your Definition by Gene Muchanski, Editor The Dive Industry Professional They say that beauty is in the eyes of the beholder. So are perceptions. As a Dive Industry Professional, you might think it is important to spend … Continue reading
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Tagged business, business-of-diving, digital-marketing, dive industry, e-commerce, marketing, technology
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Editorial – November 2025
Living & Working by Default by Gene Muchanski, EditorThe Dive Industry Professional The word Default has two definitions. The first one has always been “a failure to do something you agreed to do.” As when you default on a loan … Continue reading
Dive Instructors – U.S.
DIVE LOCAL U.S. Dive Instructors by Gene Muchanski, Editor The Dive Industry Professional Diving Instructors play a vital role in the development of the global diving community. As qualified scuba diving instructors, they have introduced millions of people to the … Continue reading
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Tagged adventure, business-of-diving, dive-instructors, diving, diving-business, diving-instructors, scuba, scuba diving, travel
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Editorial – October 2025
The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional Every business has, or should have, their own unique selling proposition. Some people call it a unique selling point. Probably because they can’t spell proposition. A unique selling … Continue reading
Posted in Editorials
Tagged adventure, business, dive-business, diving, scuba diving, the-business-of-diving, travel
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Adobe Express for SCUBA Branding
The Non-Designer’s Playbook for Scuba Branding That Converts Photo via Adobe Stock Whether you’re running shore dives in the Keys or training rescue divers in Puget Sound, your brand has a job to do long before someone zips up a … Continue reading
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Tagged business, business-of-diving, digital-marketing, dive-business, marketing, social-media, technology
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The Argument for a September Launch
Argument for a September Launch by Gene Muchanski, EditorThe Dive Industry Professional We opened the September Issue with our Editorial, Preparing for the New Season. We discussed seasons and seasonality curves to some extent, and we reminded our readers that … Continue reading
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Tagged business, digital-marketing, news, small-business, travel
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Dive Industry Association, Inc. 