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Author Archives: Gene Muchanski
Editorial – February 2025
What Business Are You In? by Gene Muchanski, EditorThe Dive Industry Professional I had a phone call with an Industry Leader this month who was searching for some clarification about marketing concepts he thought he needed to make his company more … Continue reading
Posted in Uncategorized
Tagged business, dive industry, dive-business, diving, diving industry, scuba, scuba diving, travel
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What Is The Diving Industry?
What Is The Diving Industry? by Gene Muchanski, Editor The Dive Industry Professional As we move into the new year, The Dive Industry Professional will be doubling down on being the industry voice of the business of diving issues in … Continue reading
Editorial – January 2025
Being a Dive Industry Professional by Gene Muchanski, Editor The Dive Industry Professional Fifty-four years ago, I was graduating from High School. By the time you reached your senior year, it was expected that you had already made plans for … Continue reading
Editorial – December 2024
Optimize Your Future by Gene Muchanski, Editor The Dive Industry Professional There is great potential in every one of us. I think that our God-given potential is a gift we receive at birth, and it is a gift that stays … Continue reading
Posted in Editorials
Tagged diving, scuba, scuba diving, travel, Underwater Photography
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Editorial – November 2024
What is Wrong With November? by Gene Muchanski, Editor The Dive Industry Professional The Recreational Diving Industry has two seasonality curves. One is based on the natural flow of goods and services through the industry’s channel of distribution that was … Continue reading
Effective Industry Communication
Effective Industry Communications By Gene Muchanski, Editor The Dive Industry Professional Effective communication is an art form. When we understand how effective it can be, we tend to take it more seriously. When we take our communications seriously, we study … Continue reading
Posted in Business Improvement
Tagged diving, marine-life, scuba, scuba diving, travel
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St Croix Ultimate Bluewater Adventures is OPEN
ST CROIX ULTIMATE BLUEWATER ADVENTURES IS OPEN FOR BUSINESS Of course we are. We’re open 365 days a year. BUT, our website decided to take a few days off so if you surf over to www.stcroixscuba.com nothing happens. … Continue reading
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2024 Winter Lionfish Throw Down
Support the 2024 Winter Lionfish Throw Down The Team at ZooKeeper (www.lionfishzk.com) is reaching out for your consideration to provide reporting/coverage of the 2024 Winter Lionfish Throw Down. As we all know, the Lionfish invasion poses a significant threat to … Continue reading
Surf-fur Launches Pro-Ambassador Program
FOR IMMEDIATE RELEASE Surf-fur Launches Pro-Ambassador Program for SCUBA Divers San Diego, CA – October 11, 2024 – Surf-fur, a leader in high-performance outerwear for watersports enthusiasts, is thrilled to announce the launch of its Pro-Ambassador Program, designed specifically for … Continue reading
Editorial – October 2024
It’s All About Time by Gene Muchanski, Editor The Dive Industry Professional Time is an equal opportunity element. Everyone gets 24 hours each day. No more. No less. We have to use every hour given to us because we can’t … Continue reading
Dive Industry Association, Inc. 