Category Archives: Business Improvement

Subscribe To DIA’s Monthly Newsletter – The Dive Industry Professional

Posted on July 8, 2018 by Gene Muchanski

Subscribe to DIA’s Monthly Newsletter – The Dive Industry Professional by Gene Muchanski, Executive Director Dive Industry Association, Inc. Step 3 to uniting the diving industry is to subscribe to Dive Industry Association’s monthly newsletter, The Dive Industry Professional.  The Dive Industry … Continue reading →

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Subscribe to DIA’s Weekly Dive News

Posted on July 7, 2018 by Gene Muchanski

Subscribe to A Weekly Press Release Service That Reaches The Entire Industry With Current News & Events by Gene Muchanski Executive Director, Dive Industry Association, Inc. Step 2 to uniting the diving industry is to subscribe to a press release … Continue reading →

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Using Constant Contact as DIA’s Industry Database

Posted on June 27, 2018 by Gene Muchanski

Using Constant Contact as an Industry Database by Gene Muchanski Executive Director, Dive Industry Association, Inc. This is the second article in a Series about Databases that Dive Industry Association uses to keep in touch with its Retail and Trade … Continue reading →

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Blogging – The First Step In Marketing

Posted on June 25, 2018 by Gene Muchanski

The Advantages of Blogging by Gene Muchanski Executive Director, Dive Industry Association, Inc. I’ve been blogging since July 28, 2013 and it has proven to be one of the best business decisions I ever made.  Blogging is a term we … Continue reading →

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The Magic of an Industry Database

Posted on May 23, 2018 by Gene Muchanski

The Magic of an Industry Database by Gene Muchanski, Executive Director Dive Industry Association, Inc. Dive Industry Association is in the business of “Building a Better Industry, One Member at a Time.”  To build a better industry, or a community … Continue reading →

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The Benefits of Regional Dive Shows

Posted on March 20, 2017 by Gene Muchanski

The Benefits of Regional Dive Shows By Gene Muchanski, Executive Director Dive Industry Foundation   Regional Dive Shows are a major part of a dive businesses’ marketing strategy.  Face-to-face marketing is a cost effective way to increase sales in a … Continue reading →

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Editorial – March 2017

Posted on March 20, 2017 by Gene Muchanski

Understanding The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional A large part of our pre-season marketing effort is consumer dive shows.  Every regional area should have at least one annual event that brings their Divers together … Continue reading →

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Marketing Tools 101 – The Simple Business Card

Posted on December 22, 2016 by Gene Muchanski

Marketing Tools 101 – The Simple Business Card by Gene Muchanski, Executive Director Dive Industry Foundation December 22, 2016   No marketing tool in in the world is as easy to implement and yet so overlooked and misunderstood as the … Continue reading →

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Dive Industry Foundation to Exhibit at DEMA Show 2016

Posted on November 13, 2016 by Gene Muchanski

Dive Industry Foundation at DEMA Show by Gene Muchanski, Executive Director Dive Industry Foundation   The Dive Industry Foundation will exhibit at DEMA Show next week in Las Vegas, NV, at Booth 4225.  The Foundation is a non-profit, tax-exempt, charitable … Continue reading →

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DIRA – Dive Industry Retailers Association

Posted on October 31, 2016 by Gene Muchanski

DIRA – Dive Industry Retailers Association by Gene Muchanski, Executive Director Dive Industry Association, Inc. Over the years there have been a number of Retail Dive Associations.  The first ones were run by dive equipment manufactures (Aqualung Dealers Association) and … Continue reading →

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