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Category Archives: Editorials
Editorial – October 2025
The Business of Diving by Gene Muchanski, Editor The Dive Industry Professional Every business has, or should have, their own unique selling proposition. Some people call it a unique selling point. Probably because they can’t spell proposition. A unique selling … Continue reading
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Tagged adventure, business, dive-business, diving, scuba diving, the-business-of-diving, travel
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Editorial – December 2024
Optimize Your Future by Gene Muchanski, Editor The Dive Industry Professional There is great potential in every one of us. I think that our God-given potential is a gift we receive at birth, and it is a gift that stays … Continue reading
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Tagged diving, scuba, scuba diving, travel, Underwater Photography
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Editorial – October 2024
It’s All About Time by Gene Muchanski, Editor The Dive Industry Professional Time is an equal opportunity element. Everyone gets 24 hours each day. No more. No less. We have to use every hour given to us because we can’t … Continue reading
Editorial – September 2023
A New Diving Season Begins by Gene Muchanski, Editor The Dive Industry Professional The recreational diving industry has a seasonality curve all its own, unlike other recreations. Understanding the diving industry’s seasonality curve will help you prepare for peak and … Continue reading
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Editorial – July 2023
Gladiators In the Arena by Gene Muchanski, Editor The Dive Industry Professional Being a Dive Industry Professional can be as rewarding a career as any. It’s all about doing what you love to do and being the best that you … Continue reading
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Editorial – April 2023
An Industry Search For Its Key People by Gene Muchanski, Editor The Dive Industry Professional This is the perfect time to rebuild the diving industry from the ground up. As the world struggles to enter the post pandemic economic recovery … Continue reading
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Editorial – March 2023
The Importance of a Diving Industry by Gene Muchanski, Editor The Dive Industry Professional An industry is a group of like-minded businesses that produce a similar program, product, or service. The bond these businesses have in common is the type … Continue reading
Editorial – February 2023
Why We Built A Diving Industry by Gene Muchanski, Editor The Dive Industry Professional As we enter into the post-pandemic economic recovery phase of the diving industry, I feel that it is upon all of the Dive Industry Professionals to … Continue reading
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Editorial – January 2023
Becoming an Engaged Dive Industry Professional by Gene Muchanski, Editor The Dive Industry Professional The biggest bottleneck to growth in the recreational diving industry today is fragmentation. The industry wasn’t always fragmented. In fact, early pioneers in the 1960’s worked … Continue reading
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Editorial – December 2022
Can You Grow the Global Diving Business Network? by Gene Muchanski, Editor The Dive Industry Professional President John F. Kennedy said it best when he gave his inaugural address. “Ask not what your country can do for you, ask what … Continue reading
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Dive Industry Association, Inc. 