Unfragmenting the Diving Industry – Staying On The Same Page

Posted on December 7, 2013 by Gene Muchanski

DIALogo-tag-200by Gene Muchanski
Executive Director
Dive Industry Association, Inc.

Dive Industry Association, is a member-centric Marketing & Trade Association dedicated to “Building a Better Industry, One Member at a Time.”  We are constantly improving our blogs, press releases, newsletters, directories and web sites to promote your business and keep you current with the state of the industry.  We’ve invested heavily in new technology tools and programs that improve our marketing reach and frequency.

There is no question that the diving industry is fragmented.  Different stakeholder groups have different agendas and different customer bases.  It’s not a problem indigenous to the diving community.  All markets have this trait in common.  We need to work together, regardless of our differences in order to make this industry better.

This year, Dive Industry Association, Inc. is promoting your business using the best technology available but we can only maintain a closer “connection” with you if we are on the same business wavelength.  Here are several ways to help make that happen.

In order for all of us to be on the same page at the same time, you should:

  1. Become an active Member of Dive Industry Association and consider serving on our Board of Advisors or on an Industry Sector Committee.  Join
  2. Subscribe to and read our Blogs at www.diveindustrynews.wordpress.com
  3. Subscribe to and read our Weekly News Press Releases.  opt-in
  4. Send us press releases to publish.  They are FREE to Members.
  5. Subscribe to and read our Monthly Newsletter “The Dive Industry Professional”  opt-in
  6. Visit our web site often at www.diveindustry.net
  7. Visit and use our NEW Directory, www.DiveIndustryDirectory.com
  8. Visit our Facebook Page and “Like” us at www.facebook.com/diveindustry
  9. Follow us on Twitter at www.twitter.com/diveindustry
  10. Donate to the Dive Industry Foundation and help us promote diving to the general public. www.diveindustry.org

We are looking forward to promoting your business this year and making Dive Industry Association the Premier Trade Association in the Diving Community.

Posted in Industry | Leave a comment

Last Call For Entries – BTS International Imaging Competition

Posted on December 3, 2013 by Gene Muchanski

Last Call Imaging Contest v1

Posted in Trade & Consumer Shows | Leave a comment

Diving Non-Profit Seeking Donors

Posted on November 27, 2013 by Gene Muchanski

DIF-200by Gene Muchanski, Executive Director
Dive Industry Foundation

The Dive Industry Foundation is a non-profit, tax-exempt, educational and charitable organization that is dedicated to promoting the economic impact of the recreational diving industry while it works to protect and preserve the marine environment.  As the scope of the Foundation grows, it is looking for Donors to help fund the non-profit.

The Dive Industry Foundation promotes diving at numerous dive, surf, and adventure travel shows.  The Foundation conducts primary research in the diving business community and is defining industry norms and “best practices” in the retail, manufacturing, travel, and sales rep sectors of the industry.

The Dive Industry Foundation is the Business Resource for companies wishing to start, grow and succeed in their diving and watersports business.  Qualified NxLevel Foundation and Kauffman Foundation Fast Trac Business Consultants conduct business courses and business seminars on business planning, marketing and operations.  The Foundation lends marketing and business support to other non-profit organizations.  We currently support Diveheart and the Our World-Underwater Scholarship Society.

The Foundation is always looking for dedicated volunteers to establish and participate in a number of committees, such as;  Trade Show Committee (exhibiting); Travel Committee; Fund Raising; Public Relations; Marketing (Electronic, Print, Face-to-Face, Social Media, Web Sites), Research; Environmental Programs; and Government Relations.

“Friends of the Industry” can make their tax-deductible contributions via credit card, paypal or square, via our Fundraising web page at www.diveindustry.org  Checks may be made payable to “Dive Industry Foundation” and sent to Dive Industry Foundation, 2294 Botanica Circle, West Melbourne, FL 32904.

Interested individuals wishing to volunteer their time & talents to the Dive Industry Foundation should send an interest letter and resume to Gene Muchanski at gene@diveindustry.net

Posted in Industry, Non-Profits | Leave a comment

DivingGlobal Introduces Mascot – “Cloudy”

Posted on November 26, 2013 by Gene Muchanski

by Robert Klein
BookItGlobal

BookItGlobal Introduces Cloudy

DivingGlobal-Cloudy-200San Francisco, CA – November 25, 2013.  We, at BookItGlobal are a proud bunch, and wish to announce the latest addition to our family with great fanfare!

Our Mascot, Cloudy, has officially arrived and is ready to greet the world!  Made up of equal parts water, sea salt, bubble and nitrogen, Cloudy embodies the passion, pride care and dedication that make BookItGlobal the premier CRM solution for recreation, travel and leisure.  Cloudy’ tour starts in the western United States and includes stops at diners, hotels, shops and roadhouses.

Keep your eyes open to see Cloudy blowing through your community.  Cloudy’s chaperones will take plenty of pictures along the way, posting them to the BookItGlobal Facebook and Twitter pages.

When you see cloudy and post or tweet his current location, BookItGlobal will send you a free gift! If you are in the picture, Cloudy will share the secret to running your business from anywhere.

Cloudy wants business owners to be free from the tyranny of software updates and expensive hardware upgrades.  Learn how BookItGlobal’s customers are more profitable and efficient than their competitors who rely on clunky, outdated technology and disparate systems which prohibit growth and innovation.

Guess where Cloudy is?  Comment on Facebook and Twitter! Win fabulous prizes! See how to improve business processes and run a more successful, profitable enterprise from anywhere!

About BookItGlobal

BookItGlobal is a provider of world-wide customer relationship management (CRM) software and a pioneering cloud computing leader.  Our social and mobile cloud technologies, including our flagship sales and CRM application, DivingGlobal, help companies connect with customers, partners, and employees in entirely new ways.  And thanks to the cloud, all of it comes with low cost, low risk, and fast results.

Contact: Robert Klein, BookItglobal, Phone: 916-996-6782.  email: info@bookitglobal.com

Posted in Business Improvement, Products | Leave a comment

Beneath the Sea Marine Careers Program

Posted on November 19, 2013 by Gene Muchanski

Save the Date

Posted in Industry, Trade & Consumer Shows | Leave a comment

DIA Member Facebook Pages

Posted on November 16, 2013 by Gene Muchanski

FB-Logo-200by Gene Muchanski, Executive Director
Dive Industry Association, Inc.

Facebook Pages are a popular and economical way of promoting your business.  See what other DIA Members are doing with their FaceBook Pages.  Follow our Business Improvement Series entitled “Improve Your Business with Facebook” on our Blog.

ASSOCIATIONS

MEDIA

TRADE SHOW & EVENTS ORGANIZERS

MANUFACTURERS – ARTISTS

  • Beverly Factor Photography – Facebook
  • Pascal Lecocq Painter – Fort Lauderdale, FL – Facebook

MANUFACTURER – OEM

  • American Underwater Products – San Leandro, CA –
  • Yamamoto Corporation – Osaka, Japan – Facebook

MANUFACTURERS – WHOLESALE

MANUFACTURING SALES REPRESENTATIVES

  • Renny Koseff – Sweetwater, NJ –
  • Matt Mulryan – Third Lake, IL – Facebook

TRAINING AGENCIES

RETAIL DIVE CENTERS

  • Astoria Scuba & Adventure Sports LLC – Astoria, OR –
  • Cane Bay Dive Shop – St. Croix, USVI – Facebook
  • Discovery Diving Company, Inc. – Beaufirt, NC – Facebook
  • DJ’s Scuba Locker – Lyons, IL – Facebook
  • Kona Honu Divers, Inc. – Kailua-Kona, HI – Facebook
  • Scuba Emporium – Orland Park, IL – Facebook
  • Scuba Shack Maui – Kihei, HI – Facebook
  • Seatasea Watersports – Cedar Rapids, IA – Facebook
  • Splash Dive Center Ltd – Facebook
  • Visibility Unlimited – Facebook

TRAVEL BUSINESSES

  • Bill Beard’s Costa Rica – Melbourne, FL – Facebook
  • Buddy Dive Resort & Liveaboard – Bonaire – Facebook
  • Cane Bay Dive Shop – St Croix, USVI – Facebook
  • Discovery Fleet – Makati City, Philippines – Facebook
  • Dive Reservation Service, Inc. – Fort Lauderdale, FL –
  • Divi Resorts – Pompano Beach, FL – Facebook
  • eNVy Yacht Charters LLC – Laurel, MD – Facebook
  • Florida Keys & Key West – Key West, FL – Facebook
  • Indigo Watersports LTD – St Vincent & Grenadines –
  • Miss Scuba – Venice, CA – Facebook
  • Oasis Divers / Grand Turk – Grand Turk, Turks & Caicos Islands – Facebook
  • Rich Travels – Sachse, TX –
  • Safariline – Sugar Grove, IL –
  • Scuba Club Cozumel – http://www.facebook.com/scubaclub
  • Scuba Travel Ventures – Santee, CA – Facebook
  • Sea Robin – Cozumel, Mexico – Facebook
  • Splash Dive Center Ltd – Facebook
  • World Dive Adventures / Caribbean Adventures – Wesley Chapel, FL –

SERVICE PROVIDERS

  • Bonnie Toth Advertising & Design – San Clemente, CA – Facebook
  • DivingGlobal – www.facebook.com/divingglobal
  • Julie Gilmer, CPA – Conroe, TX –
  • Las Olas Technologies, Inc. – Westin, FL –
  • Muchanski & Associates – West Melbourne, FL – Facebook
  • RegTech – Skokie, IL –
  • Skaja, Daniels, Lister & Permito, LLP – Escondido, CA – Facebook
  • The Underwater Marketing Company – Bedfordshire, United Kingdom – Facebook
  • Visible Divers – www.facebook.com/visibledivers

DIVE CLUBS

  • SingleDivers.com – Salem, NC – Facebook

PROFESSIONAL EDUCATORS

  • Grant W. Graves – Malibu, CA –
  • Lorraine Sadler – Avalon, CA – Facebook

INDUSTRY PROFESSIONALS

Posted in Business Improvement | Leave a comment

Dive Industry Association to Publish Annual Trade Publication & Directory

Posted on November 12, 2013 by Gene Muchanski

CarvingTheTiger-200The Dive Industry Association, Inc. is publishing its Digital Trade Publication & Directory beginning in 2014.  The digital version of the Trade Publication & Directory is currently available to the Diving Community FREE of Charge at www.DiveIndustryDirectory.com  World Famous Artist, Pascal Lecocq, has kindly lent his Original Artwork, Carving the Tiger to Dive Industry Association’s front cover.

The deadline for final edit and advertising space is December 15, 2013.  Current Dive Industry Association Members receive a FREE listing in the directory and special member pricing for advertising space.  Contact Gene@diveindustry.net for more information.

Posted in Industry | 1 Comment

DIA Members Exhibit at DEMA Show 2013

Posted on October 30, 2013 by Gene Muchanski

DIALogo-tag-200The following Dive Industry Association Members are exhibiting at the DEMA Show on November 6-9, 2013 at the Orange County Convention Center in Orlando, FL.  Make it a point to visit our DIA Members FIRST.

Manufacturers

Travel Businesses, Destinations, Resorts, & Dive Operators

Certification Agencies

Non-Profits

Media, Shows & Events, Retail Services

Posted in Industry, Trade & Consumer Shows | Leave a comment

Rosemary E. Lunn Receives SSI Platinum Pro 5000 Diver Award

Posted on October 29, 2013 by Gene Muchanski

Roz-200by Gene Muchanski
SSI Platinum Pro 5000 (1995)

Rosemary E. Lunn (Roz), Business Development Director at The Underwater Marketing Company (United Kingdom) has been selected to receive the SSI Platinum Pro 5000 Diver Award.  Roz will accept her recognition award from the Platinum Pro Foundation during the 2013 DEMA Show in Orlando, Florida, USA.  The 20th Anniversary Platinum Pro Awards is scheduled for Thursday, November 7, 2013, 6:30 pm – 8:00 pm at the Orange County Convention Center, Room S310 A-C.

Roz is the Business Development Director at The Underwater Marketing Company.  The British firm specializes in providing marketing, social media, PR and event management for the Recreational and Technical Diving Industry.

Rosemary is a PADI IDC Staff Instructor, a BSAC Advanced Instructor and a CCR and Trimix Diver.  Before moving into the PR field she worked as a full time recreational instructor in the UK and abroad; on The History Channel and National Geographic documentaries; as a safety diver and underwater model.  She was the logistics organizer of Rebreather Forum 3 and co-founded EUROTEK along with Carl Spencer and Leigh Bishop.  Roz has co-organized the last three events.  Current events under development include EUROTEK 2014, The Anglesey ScubaFest, and the North American advanced and technical biennial conference, TEKDiveUSA 2014.

Roz takes an active part in the Diving Industry.  She regularly writes for Sport Diver and XRay Magazine.  She sits on the Board of SITA (Scuba Industry Trade Association) and is a Member of the Dive Industry Association.

Rosemary E. Lunn may be reached at roz@tumc.co.uk

Posted in Industry, Trade & Consumer Shows | Leave a comment

Laurie Wilson Receives SSI Platinum Pro 500 Award

Posted on October 22, 2013 by Gene Muchanski

LWilson-200by Gene Muchanski
SSI Platinum Pro 5000 (1995)

Laurie Wilson, President of Dive Travel Business News and Women Divers Hall of Fame recipient has been selected to receive the SSI Platinum Pro 5000 Award.  Laurie will receive her award from the Platinum Pro Foundation at the SSI Platinum Pro 5000 Diver Award celebration, during the 37th Annual DEMA Show in Orlando, Florida. The Platinum Pro 20th Anniversary Awards is scheduled for Thursday, November 7, 2013, 6:30 pm – 8:00 pm at the Orange County Convention Center, Room S310 A-C.

Posted in Industry | 1 Comment